ROCKSTAR4000 PARTNERS WITH THE CITY OF TSHWANE TO LAUNCH A MAJOR WORLDCLASS ANNUAL MULTI-DAY MUSIC FESTIVAL IN THE HISTORICAL TOWN OF CULLINAN, SOUTH AFRICA
ROCKSTAR4000 will launch a major, multi-day music festival in 2014. The festival will be held in the historical town of Cullinan and aims to transform the area by introducing a powerful entertainment annuity. The City of Tshwane, who has oversight for the town, are partnering with ROCKSTAR4000 to stage this first-of-its-kind in Africa initiative that will leverage music entertainment to generate revenue, jobs and infrastructure upliftment for a town and community in need of a new means of attracting attention to its significant legacy in the history of South Africa.
The large scope and scale of the event is designed to attract attention globally as well as a very real intention to draw in interest from the African continent. Through a multiplicity of skills development, job creation, revenue generating and marketing initiatives the event aligns with several of the City of Tshwane’s key objectives. In its launch year this initiative will also be at the heart of the City of Tshwane’s Celebration of 20 years of democracy.
Tshwane’s City Manager, Jason Ngobeni has hailed the initiative as ground-breaking and a perfect opportunity for the City to anchor 20 years of democracy celebrations in 2014 as well as contributing to the city’s objective of ensuring it promotes social cohesion.
“The social, cultural and economic benefits to be derived from this initiative are invaluable and I’m confident that this initiative will leave a lasting legacy not only to the residents of Tshwane, but countrywide and globally”, Ngobeni said.
The festival also aligns with the City of Tshwane’s 2055 strategy by focusing on bringing about social cohesion and creating innovation hubs that build and grow opportunity for years to come.
A mix of International and South African talent including a wealth of African artists from a broad range of musical genres are set to perform at the festival, but whilst the organizers have identified a significant amount of desirable performing artists, no artists have been approached or confirmed for the late 2014 dates yet. High profile international talent will be key to attracting the large audiences expected at the event as well as driving international interest from fans around the globe, but one of the primary strengths of the offering will be the incredible African talent appearing alongside them over the course of the festival. African artists including South Africans will make up more than 90% of the festival’s performers.
ABOUT ROCKSTAR4000 MUSIC ENTERTAINMENT
ROCKSTAR4000 is the first Pan African Music Solutions Company, as well as a content, digital and events production network. It is home to the largest Pan African roster of current artists across the African continent that includes a broad array of Africa’s superstars from the vast spectrum of music genres that influence the African continent’s music trends.
ROCKSTAR4000 Music Entertainment has recently been announced as one of the TOP2 Music Companies worldwide by MIDEM, France. This accolade is for the most innovative and creative use of music with brands in marketing campaigns worldwide.
ROCKSTAR4000 provides brands an unrivalled mix & reach of the best entertainment based experiences from around the world and across Africa on a local level! We believe in, develop and drive best-‐of-‐breed teams of skilled individuals across Africa to deliver the best music experiences on par and beyond the best productions in the world – made in Africa!
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